There’s no better time than now to get your ducks in a row
By Sarah-Jayne Shine
Contrary to popular belief auditing your brand can be swift, painless, easy, and wait for it…enjoyable. Brand audits can be wholesale belt and braces or a quick state of the nation overview. They can be a quick check in to make sure you’re still on track and following your dreams, or they can be deep dive and analytic driven.