It’s pretty exciting for us to be working with a like-minded progressive and bold client from across the ditch. These guys are the real deal and it felt more like branding a movement than just humble dog food. We feel part of their movement, their journey and their culture. What’s culture got to do with it? Everything. Culture is about being your brand inside out. Rogue Raw allowed us to be bold, strategic, clever, focussed and creative in our approach. They encouraged us at every step in the process and it really hammered home to us that Lemonface has indeed grown up. We’re creators – and that’s why we decided to be known as Lemonface Creative moving forward. Put simply Rogue Raw give a sh*t. And so do we. So, we’re going to get along just nicely we think!
More to come.