Throughout July and August we held our inaugural brand clinics. We’ve been loving helping businesses, especially those watching their wallets (which, let’s face it, just about everyone at the moment) level up their branding with quick, professional advice. No massive investment, no fluff - just real, actionable solutions to take their brands to the next level.
Take a look at some success stories from our recent sessions.
Patient #1: The mentor/coach who needed some direction
Problem:
This coach came in with no logo, no direction, but plenty of questions. They were craving a bit of clarity - was their brand on the right track? They also wanted tips on how to make their documents less boring. It was a really familiar conversation “help me get this thing going because I’m stalling under the guise of wanting to do it ‘right’”
Solution:
Start where you are. In under 40 minutes, this patient whipped up a fresh, typographic logo on Canva. With some advice on fonts and colour choices, they left with a simple yet polished mark. We also workshopped their name and tagline to sharpen up their messaging. Plus, a few tips on using pops of colour and white space to give their documents a much-needed glow-up.
Patient #2: The creative duo overloaded with ideas
Problem:
Overflowing with creativity but with no visual consistency, this social media and marketing duo needed help aligning their vision and taming their brand chaos. Conflicting opinions between partners didn't help either!
Solution:
Pinterest to the rescue! We worked through their favorite ideas and aligned on a colour palette and style they both loved. Brand guidelines were the next step, giving them enough structure to keep their visuals cohesive while leaving room for their own brand of maximalism. Our final advice: In the words of Coco Chanel “Before you leave the house, look in the mirror and take one thing off.” Or in this case, take a look at your post and remove one element!
Patient #3: Landscaper seeks brand application guidance
Problem:
This landscaper had some branding set up, but unsure of how to apply it across various mediums. In their first year of business, they were juggling all the things and needed practical advice on how to make their brand work.
Solution:
We provided clarity on where and how to use their logo—what works, what doesn’t, and when to break the rules. Plus, a quick chat about Adobe design programs helped set them up to create their own mood boards and design materials with confidence.
Patient #4: The bootstrapped tech manufacturer
Problem:
With no marketing or branding budget, this tech company needed cost-effective ways to make an impact and build their brand, one small step at a time.
Solution:
We brainstormed affordable marketing tactics - like optimising social media and gathering media kits - while focusing on building relationships with communicators and industry peers for future campaigns. For now, we advised keeping their branding simple and polished, with plans to ramp up when they’re ready to invest more.
Branding doesn’t have to be expensive or complicated. Our brand clinics were designed to give you the insights and confidence you need to make your brand shine—even on a budget.
After all that, it’s clear, a new service is needed.
Et voila - A Designer in Your Pocket Subscription
Need ongoing help with your branding? Whether it’s weekly advice on Canva designs or a few months of professional support to guide your DIY efforts, Lemonface will be your “designer in your pocket.” Think of it as having a branding pro on hand without the full-time commitment. A little design genie for when you need it.
“Phenomenal cosmic powers! Itty bitty living space!”
The Genie, Disney's Aladdin
