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Rogue Raw
Superpowers: brand partnership, creative strategy
Who: Rogue Raw, Australia's largest range of premium raw food and super-food mixes for dogs and cats.
Brief: create a brand representative of the business and raw feeding culture. Apply new identity to packaging, marketing and digital graphics
Keywords: simple, strong, bold, rugged
Deliverables: brand identity, meal plan documents, website and social media graphics, packaging
Kind words
"Sarah-Jayne really KNOCKED it out of the park not just once but many times across several projects including branding, graphic design, strategy and style guides. The standout is Sarah-Jayne’s talent to extract, interpret and express what’s inside us as a company and process that into something real and tangible.
She is refreshingly candid, no fluff, no BS and has a pragmatic approach whilst still being a creative artist who can comprehend and converse at different levels. This is a very powerful (and rare) blend for those looking for REAL business results because she helps traverse into your brand target area and psyche …many designers cannot or don’t do this and sure, but they design and produce what they think is “good design” in their own perspective.
We genuinely love Sarah-Jayne's work and her approach. All this coming from a hard to please fussy freak too. "
Wendell van Jour
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