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Rogue Royalty

Superpowers: brand partnership, creative strategy

Who: Rogue Royalty is the go-to for your dog's wardrobe with a huge range of lux handmade dog collars, harnesses and accessories. They have built a cult following with their street but lux products.

Brief: Audit Rogue Royalty visual brand. Create and facilitate brand workshop. Create a brand representative of the business and Rogue culture. Provide brand guidelines, brand assets and create social media templates

Keywords: Strong, bold, lux but street

Deliverables: brand identity and assets, social media templates

Kind words

"Sarah-Jayne really KNOCKED it out of the park not just once but many times across several projects including branding, graphic design, strategy and style guides. The standout is Sarah-Jayne’s talent to extract, interpret and express what’s inside us as a company and process that into something real and tangible.

She is refreshingly candid, no fluff, no BS and has a pragmatic approach whilst still being a creative artist who can comprehend and converse at different levels.  This is a very powerful (and rare) blend for those looking for REAL business results because she helps traverse into your brand target area and psyche …many designers cannot or don’t do this and sure, but they design and produce what they think is “good design” in their own perspective.

We genuinely love Sarah-Jayne's work and her approach. All this coming from a hard to please fussy freak too. "

Wendell van Jour